Special pickup debuts in Dallas
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It’s no secret that Texans have a deep love affair with trucks—and not only on Valentine’s Day. But coincidence or not, Ram chose the Hallmark holiday to reveal the 2019 Ram 1500 Lone Star edition, its love letter to Texas, at the 2018 Dallas Auto Show.
Ram describes its latest Lone Star edition, based on the 2019 Ram 1500 that debuted earlier this year, as an “all-new version of the original Texas Truck.”
“The hard-working appeal of the Ram Lone Star has made it a favorite among Texas truck buyers,” said Mike Manley, Ram head, in a statement. “Trucks are an important part of Texas life, and Ram trucks are proven to last. Ram’s long-lasting reliability has helped the Ram 1500 cement the highest owner loyalty of any half-ton pickup.”
Under the hood, the Lone Star packs a 5.7-liter Hemi V-8 engine or a 3.6-liter Pentastar V-6 engine. If you pick the V-8 engine you’ll have the option of Ram’s new eTorque mild hybrid system, which uses an electric motor as a starter/generator for start/stop duties and more. The eTorque system will be available for the V-6 later this year. Both engines come mated to an eight-speed transmission.
Ram’s top-selling Texas truck is available in your choice of rear- or four-wheel drive, and in Crew or Quad Cab configurations. Bed options range in length from 5 feet, 7 inches to 6 feet, 4 inches. Aside from the “Lone Star” tailgate and interior badges, standard goodies include lots of chrome on the front and rear bumpers, door handles, grille, and 18-inch aluminum wheels. Fog lights, a 60/40-split rear bench seat, and a leather-wrapped steering wheel with audio controls are also standard. Ram also offers monochromatic “Sport” and “Black” appearance packages if you prefer a truck that’s not too shiny.
There are four interior trims to choose from, with seating for six if you choose a front bench or five with bucket seats. Additional options offered include an active level air suspension, electric-locking rear axle, blind spot monitoring, and 20-inch aluminum wheels.
The 2019 Ram 1500 Lone Star editions will go on sale before the first day of spring. They are built in Sterling Heights, Michigan, but are only for sale in the state of Texas, buckaroos.